Five years back if you had asked me what I thought of the idea of branding the church I’d have scoffed. Branding to me was little more than marketing spin, something to be strenuously avoided by anyone interested in authentic community. Having been through a rebranding process at Baptist World Aid I’ve changed my mind. Here’s why. First, branding is not about logos. I always...
Why Every Church Should Pay Attention to Its “Brand”
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